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There are many ways to market and package a product like this. Some manufactures sell all parts a-la-carte, some stuff everything in the box with a mouse pad and a can of energy drink (joking). My preference is to get the cooler, and all the accessory heatsinks, but not the fan or any other unrelated manufacturer merchandise. I prefer to use my own choice in fan, and I think the majority of the enthusiast community would agree, one fan does not fit all, everyone has different priorities. So for me, this package is just about perfect, all the stuff I need, but none of the junk that would end up in my trash.
