Hardware with an Expiry Date

[hujan86]

[Lvc]

Re: Hardware with an Expiry Date

In my opinion, this is not surprising at all. As a matter of fact, I'd be surprised if it wasn't this way

[profJim]

Re: Hardware with an Expiry Date

Food for thought:

You are a major battery manufacturer. Your R & D engineers design a new battery that has the following features:

• the new batteries last twice as long as the old batteries and are more reliable
• the new batteries cost 15% less to manufacture
• manufacturing the new batteries will let you lay off 20% of your current employees

How much do you charge for the new batteries?
Remember, your goal is to make a profit, provide a quality product, and be a good corporate citizen.

When I bought my first 7600GT video card, I paid $125.
A little over two years ago, I bought 2 high end GTX 460 video cards, 6 months apart.
Total cost for both GTX 460 cards was $290.
Needless to say I got much more performance and more/better features with the newer cards that only cost about 20% more than the 7600GT cards.

Not too long ago, AMD came out with a premium line of high end video cards and they charged a super premium price because the then current Nvidia high end cards couldn't compete with the much higher performance of AMD's newest cards.

AMD didn't lower the price of the new cards for several months until Nvidia's new high performance cards were shipping in volume.
Did AMD do anything wrong?
Were they immoral or amoral?